We Think Small Businesses Deserve Better.

We’re on a mission to help them achieve success.

Hey, Sam Musgrave here. I've worked in the accounting industry for over 20 years and I came to the conclusion that small business owners were getting a raw deal. 
So, I decided to do something about it.
I formed my company with the mission to help 10,000 small business owners achieve lifestyle or performance success. 
Growing up on a farm in NSW I watched my parents work hard for what they had, just like the thousands of small business owners around this country who make up the fabric of our economy and communities. Most of them doing it tough. 
I can't be mates with them all!
So, I decided to turn my attention to our industry. 
I created a program to teach and support other accountants to do what we are doing at Nine Advisory. 
I'm deadset serious about building & supporting a community of accountants who care and genuinely want to invest in helping small business owners in Australia. 
I don't want accountants who love shooting the breeze. I want to work alongside accountants who are ready to roll their sleeves up and get to work. 

We Only Want You To Join The Accountants Academy If You Are Fair Dinkum.

If you are like 95% of other accountants who are looking for a silver bullet, this is not for you. 
If you are not willing to work 2-3 hours per week on your business, this is not for you. And if you are not willing to stay accountable to your peers and to our team to action and implement what you are learning - don't bother signing up. 

But if you are ready to step up and take action to start making a difference in the businesses and lives of your clients then ... 
The Accountants Academy is designed to help you build a successful advisory firm.

Sign Up To Learn More About The Accountants Academy

You'll join a community that is designed for a small number of accountants who are keen to support each other.

Electra Frost - Electra Frost Advisory

“I always wanted to lead with advisory. Before The Advisors Academy I felt like I was on the right track - I wasn't confident to offer the services that generate the fees they charge at Nine Advisory. I am now confident to make the big decisions. It's been a big mindset shift which is sometimes hard for us accountants! The fortnightly check-ins are essential to keeping me on track. Sam is genuinely interested in us, our businesses and never stops hassling us to implement the changes we need to - which is great! I wouldn't have done half of what I have in my business so far without that!"

Lloyd Priddle - Business Wise Accountants

I want to add massive value to my clients and assistant them proactively. I just got to the point where I didn't know how to grow our business to where it should be. I admire what Sam has done with Nine Advisory. He's proven what he teaches. I didn't want to develop it all myself and the proven system and the constant support, accountability and practical materials that are provided as part of the Advisors Academy was just what I needed. Sam goes over an above and I'd recommend him and this program to anyone who cares to listen!

Rakesh Nairn - Daxcel Financial

“The Advisors Academy has allowed me to get clear on the clients I want to be working with who value our services and advice. I needed the confidence and a sounding board to move in this direction. Having other accountants in the program going through the same challenges has been a big help too. The fact that I can model my new advisory firm from the exact structure and processes that Sam used for Nine Advisory has fast-tracked my business growth and expanded my ambition. It feels very achievable to now be aiming for a $1 million business advisory firm. Before TAA I thought $300K was a good goal!