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Your Customer in Focus
Deep Dive Into Customer PErsonas
Think about the customers you don’t want to work with as well. Understand the characteristics that represent that customer - then think about the opposite characteristics that you do want to attract.
Elements of further defining your customer persona
Triggers - specific events that occur to that customer that drives them to seek you / your type of business out
Pain points - the things that they need a solution for (often a frustration or fear)
Decision Drivers - what drives their decision
Barriers to purchase - what are the main objections to sale